“I love you, I protect you!” Condom advertisement in China

Adv promoted by Population Services International (USA)
Realized by DMSL.co (formarmly abelvideo/cinaoggi.it)
Target: improvement of youth attitudes toward condom use through the development of a TV commercial for the young (16-24 years old), urban male population in Kunming.
Thanks to SubPop and Sillyboy for the song “I do dream you” by Jennifer Gentle.

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